I set up the bare bones of my design business with the Prince’s Trust Pre Start Up Grant in 2005. Whilst working in a part time job after finishing my textile degree in Leeds, I developed my first designs from my home in Rothbury, Northumberland. After a lot of thought, hard work, nerve and a lot of juggling I finally managed to go full time with the business and Zanna Designs was born in January 2007. I launched my first collection of limited edition Giclee prints depicting Newcastle and Gateshead in North East England.
Many people have asked me what I use as inspiration in my work and I want to name designers and artists that I admire and adore but, to be truthful, my inspiration stems from from the things that I see with my eyes everyday. A great influence has been the architecture I observed growing up in continental Europe. I also love gardening and interiors and these hobbies have been an impact on another collection ‘Natural Instinct.’
I would describe my work as ‘illustrated, architectural-inspired collages’ that display quirky colour schemes. My aim, by turning my own photography into illustrations and processing these through computer graphics, has been to create a story of rural and urban environments and to give people a new appreciation of their surroundings. I sometimes create collages that challenge they eye to give a different perspective of everyday scenes.